About

From media to growth consultancy

Twelve years inside the media taught us what most consultancies guess at. We put that to work for ambitious founders and brands.

Where we come from

In 2013, our founders launched an independent news and opinion platform and ran it for more than a decade. Operating media at scale taught us the important lessons early: what earns genuine audience trust, and how the economy of attention translates into revenue.

TBS Digital Labs grew from that experience. We are a growth consultancy focused on helping brands apply the same strategic mindset and editorial intelligence to their own positioning, content and campaigns.

That editorial background still shapes how we work: what we learned running a publisher is what we apply for clients here.

Who we've worked with

Trusted by
Aristotle Metadata
National Justice Project
Global Centre for Modern Ageing
Solentive
Southern Highlands Wildlife Sanctuary
Dowson Turco Lawyers
Domain
Narellan Pools
Education Perfect
Bare Energy
Platinum Asset Management
Best Fur Forward
Play & Filial Therapy
Hacia Atherton
Jewish House
ESET
Tripadvisor
Tony Nash
Concentis
EXL
Sky Gardens
Sky5
Making Waves
Australian Lawyers for Human Rights
DARTA
Innocence Project

Meet the team

Alexandra Senter
Alexandra Senter
Founder & CEO
Renee Gorrie
Renee Gorrie
Chief Operating Officer
David Dahdah
David Dahdah
Head of Client Success & AI Innovation
Rebecca Hyde
Rebecca Hyde
Director of Media & Strategy
Daria Khokhlenkova
Daria Khokhlenkova
Creative Director
Lea Waldron
Lea Waldron
Account Director
David Clarke
David Clarke
Lead Communications Manager
Sha Dollosa
Sha Dollosa
Senior Project Manager
Frances Adcock
Frances Adcock
Media Advisor
Candice Clarke
Candice Clarke
Account Manager
Justine Mallillin
Justine Mallillin
Account & Project Manager
Hannah Chester
Hannah Chester
Social Media Strategist
Stella Gray
Stella Gray
Content Strategist & Copywriter
Adam Moore
Adam Moore
Content Creator
Joseph Malapitan
Joseph Malapitan
Media & Content Assistant
Kellie McDonnell
Kellie McDonnell
Admin & Media Assistant
Ruby Laura Willoughby
Ruby Laura Willoughby
PR & Content Intern
Sergey Trenev
Sergey Trenev
Web Designer
Marlo Constantino
Marlo Constantino
Graphic Designer

Tell us what you’re building

We're not the right fit for everyone. We'll tell you that upfront if we think that's the case. But if you're building something serious and want a growth partner who'll give you a straight answer, we'd like to talk.